For whatever reason, architects feel that higher level of intellectual importance needs to be emphasized in the field. This is especially true in academia, where discussion about buildings is riddled with messy, unintelligible statements that sound semi-profound.
Here are some tips for speaking like an architect:
1) Add the suffix “-ality” to as many words as possible, even when the shorter term may be more appropriate. Examples include “monumentality,” “spatiality” and “materiality.” Such words give discussions more complexiality.
2) Turn nouns into verbs or adverbs by adding suffixes like “-atize” and “-ly.” “Problematize” is one of the more common examples.
3) Words of 5 syllables or more are usually preferable. How else can you discuss phenomenological paradigms and the dynamic structural articulation of the sophisticated design solution?
4) When in doubt, use the word “sexy.”
From this website: http://cparsley.wordpress.com/2007/10/17/how-to-speak-like-an-architect/
Wednesday, 18 February 2009
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2 comments:
Haha, I like that.
Materiality is a real pet hate of mine.
"What's the materiality?"
"Well, it's made of wood if that counts?"
Argh.
ah yes materiality, see it came up in the workshops on tuesday :)
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